HAUTE CASUAL LABEL

HAUTE CASUAL - A BRAND NAME THAT LEAVES NO DOUBT ABOUT THE PRODUCT.

HAUTE, FRENCH FOR HIGHEST, ALIVE, STANDS FOR AN EXTREMELY HIGH QUALITY THAT MAY ALSO BE EXPENSIVE, THEREFORE WORN BY THE HIGH SOCIETY THAT IS DISPOSED AS A MATTER OF COURSE TO SPEND A HIGH SUM OF MONEY FOR THEIR GOOD TASTE AND FOR A DISTINCTION CRITERION THAT MAKES THEM STAND OUT FROM THE CROWD.

THINGS THAT ARE GOOD AND EXPENSIVE ARE CONSIDERED TO BE LUXURY AND HAVE ALWAYS BEEN DESIRABLE AND WORTHWILE. HAUTE CASUAL BECOMES ALIVE BY DARING AND EXTRAVAGANT FINISHINGS AS WELL AS BY PARTICULAR CUTS AND COLORS.

CASUAL DESCRIBES EXACTLY THE WHOLE AURA OF THE LABEL. THE WORLD OF TODAY CONSTANTLY CONFRONTS YOU WITH CONVENTIONS AND RESTRICTIONS THAT MAY HAVE, APART FROM AN EFFECT THAT STRUCTURES YOUR LIFE, ALSO AN OPPRESSIVE EFFECT. WITH A PIECE OF HAUTE CASUAL YOU CAN ESCAPE FROM THIS WORLD FOR A PLEASURABLE WHILE INTO A CASUAL, EASY AND RELAXED PHANTASY THAT INSPIRES IN YOU POSITIVE ASSOCIATIONS BY ITS STRAIGHTFORWARDNESS WITHOUT HAVING A PUSHY EFFECT.