HAUTE CASUAL IDEA

THERE IS A CONSTANTLY DECREASING NUMBER OF OBLIGING STYLING TRENDS, FASHION COLORS OR CUTS IN THE FASHION INDUSTRY. THE DIFFERENT FASHION COMPANIES RATHER OFFER THEIR STYLE FOR PURCHASE. WE ARE SELF-ASSURED ENOUGH TO JOIN THIS EVOLUTION AND CREATE LIFESTYLE PRODUCTS UNDER THE NAME OF HAUTE CASUAL WHICH IN THE FIRST PLACE LIVE UP TO THEIR NAME AND TO A LESSER EXTENT FOLLOW TRENDS OR FASHION TENDENCIES.

AFTER OUR PROFESSIONAL SUCCESS IN OTHER INDUSTRY LINES THAN THE FASHION INDUSTRY, WE WANTED TO TURN OUR HOBBY INTO OUR PROFESSION AND WANTED TO IMPROVE THE THINGS IN OUR OWN FASHION LABEL THAT WERE NOT RESOLVED TO OUR SATISFACTION IN THE EXISTING LABELS.

A HIGH QUALITY STANDARD WAS A MATTER OF COURSE FOR US AND THE DECISION TO MAKE CASUAL WEAR WAS PURE SELF-INTEREST, SINCE WE PREFER TO WEAR CASUAL CLOTHES OURSELVES. TO MAKE IT POSSIBLE FOR OTHER PEOPLE TO BENEFIT FROM OUR FASHION, WE TURNED OUR BUSINESS INTO A PROFESSIONAL COMPANY AND FOUNDED HAUTE CASUAL GMBH.